Creating an Augmented Reality Marker
May 18, 2010 Leave a comment
Creating an augmented reality marker isn’t as easy as you think. You can’t just use any image that you like and expect it to launch the greatest AR piece you have ever seen. Augmented reality markers have to be well defined and fine marks or subtle colors won’t cut it. Have a look at the difference between what is our company logo and what was required adjustments to make the marker activate.
Creating the augmented reality marker is discussed early on in the project but actually not really designed until the filming is complete and the animation has started. However, the augmented reality marker is probably the most important piece of the AR project becuase it is what ignites all the magic.
Stay tuned for more of the making of “El Goocho”