A Lesson In Failed Social Media Marketing

I always enjoy these articles of social media gone wrong and more often than not they come from someone who says they can help you increase your membership with a new promotion. The fact is and as much as I had to say this word, these programs aren’t genuine. Genuine as in the content is deceptive as well as the person or bot that is attempting to make it look like an industry expert. Granted I have made my own mistakes but at least they were made by me and not some outsourced company with a grand experiment they want you to participate.

Posted on http://foskettservices.com/2010/07/lesson-failed-social-media-marketing/ Published July 21, 2010 at 3:49 pm

“This morning, someone left a comment on a 10 month-old blog post about EMC Corporation’s products over at Gestalt IT. Although the writer, “Brian,” identified himself as “EMC Social Outreach Team”, the short message seemed somewhat spammy, including a bit.ly link to one of that company’s marketing promotions. Further investigation reveals what looks to be an inept social media marketing maneuver by “integrated sales promotions” firm, AlterSeekers. “

Read the rest of the article here


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