Subtlety, deconstructed – a Seth Godin Blog Post


[tweetmeme source= “brennels” only_single=false]A friend of mine sent me this blog post from Seth Godin’s blog because of my recent post “listening is more important that talking.” There are some similarities with listening to the subtleties of a conversation and more importantly what isn’t said can be more important that what is being discussed. Hence the concept of Subtlety.

Subtle is a cousin of beautiful.

Subtle design and messaging challenge the user to make her own connections instead of spelling out every detail. Connections we make are more powerful than connections made for us. If Amazon and Zappos had been called “reallybigbookstore.com” and “tonsofshoes.com” it might have made some early investors happy, but they would have built little of value.

Subtle details demonstrate power. Instead of being in an urgent hurry to yell about every feature or benefit, you demonstrate confidence by taking your time and allowing people to explore. They don’t put huge banners on the Hermes store, announcing how good the silk is and how many famous people shop there…”

Read the rest of this post on Seth’s blog here

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About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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