The Social Media Marketing Conundrum

[tweetmeme source= “brennels” only_single=false]Recently, I attended a webinar from delivered by an acquaintance. He happens to be a pretty well known marketing expert, has written several books on social media marketing and it was quite possibly the worst hour I have ever spent. It was terribly run, the so called webinar experts could only use buzz words like “be genuine”, “build a plan”, ”content is king”, “build a community” but could not provide one example of how to start this process or how to make it a success. I have attended many seminars and webinars on how to use Social Media marketing over the years and here is what I know. None of the experts or consultants or at least very few have actually done it or put their theories to test.

This is what prompted me to create this blog. Over the last several years I have built maintained, managed and or administered user groups, blogs, forums, twitter, Facebook, YouTube accounts and have had good success. The first thing you need to do is be realistic. It is highly unlikely that you can whip out your flip video and create a video that goes viral over night. These things take time and the best thing you can do to create a social media marketing program is to get started. I am not short on opinions when it comes to how to use social media and will share as much of my experience on how to build, create, manage, market and grow a social media marketing team and community. And most importantly how to use these platforms to support and compliment your existing and more traditional marketing programs.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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