Tips for Starting SEO Marketing

[tweetmeme source= “brennels” only_single=false]When I first started managing our corporate Search Engine Optimization (SEO) program I had no idea what SEO or search marketing even meant. So, I listened and got up to speed fast and quickly realized it isn’t “rocket surgery” a favorite expression from my web master. And it isn’t. Actually it is quite simple and breaks down to a simple formula. The goal of SEO is to create leads and convert those leads to revenue. So, how do you do this? Easy.

You have to work backwards, in order to get leads you have to get visitors. In order to get visitors you have to rank high in search queries. And to rank high in search you have to have well optimized and compelling content. So, here is the formula.

Content + Search + Visits + Conversions = Revenue

So, how do you get started? Start with good strategic keyword research. This could take upwards of six weeks to review, revise and identify your top targeted 15-20 performing keywords but will be the foundation creating your content.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: