B2B Marketing 1,2,3… Step #1 – Believe

[tweetmeme source= “brennels” only_single=false]After speaking with several companies, friends and co-workers over the last month I have finally decided to write how our team pulled together and executed an extremely successful B2B Marketing plan. I will do my best to remember where we began, when we started, the steps we took to turn our brand into a loyal following.

Step #1 – Believe. You have to believe in yourself and the journey you are about to start. I was fortunate to have an executive team and board of directors that supported our efforts to incorporate social media into our overall marketing programs. So, it helps to be fortunate but step #1 is to Believe. This will help support your confidence to be able to communicate effectively the benefits of the social media programs and your overall plan.

As you start this journey, and it is a journey, there will be times that you and others will question your efforts, results or measurements of the programs. So, when you start to doubt and ask “what the hell am I doing?” or “why isn’t this working?” remind yourself of step #1 and believe. This will help restore your confidence and others will begin to believe as well.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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