B2B Marketing 1,2,3…Step #2 Selling Executives on Your Plan
September 23, 2010 Leave a comment
[tweetmeme source= “brennels” only_single=false]Step #2 to building a successful social media marketing plan is to sell yourself and your plan to the executive team. Many executives many not know much about social media but they have heard enough about the buzz to know they need to be engaged, so half the battle is already won.
They will ask questions like “What if someone says something bad?” and the answer is “They may already may be, and we just don’t know it”. The truth is you can’t prevent people from being disgruntled, but if you provide a forum for them to vent at least you have the ability to engage and help resolve their issue.
Know the facts and be able to communicate effectively the pros and cons of the marketing plan. Realize that you will face skeptics and those who don’t want change so be ready to sell the plan itself and the benefits of the change. Because if you don’t get started your competition will.