Step #5 Setting Realistic Social Media Goals

[tweetmeme source= “brennels” only_single=false]Ok so I realized after writing step #4 and creating the the marketing plan that I needed break each one of these down into subsets. So, you can think of this as step #4a, 4b, 4c, etc…

Step #5 How to Set Realistic Goals. Setting goals has as much to do with setting expectations as it does the goal itself. As I stated in the previous post: Don’t set your expectations that you are going to create the next viral buzz or you will most certainly be disappointed. Start with something simple like creating a blogging strategy and here are the steps you need to accomplish that.

– Create the Blog – Select a blog platform. There are several free platforms like,, etc… so look around and determine which would be the most appropriate platform for your target audience. I have found that wordpress is very consumer oriented and easy to use and that is often used with more technical forums/bloggers.

– Frequency of Posts? – How often will you post new content. It is important to keep a consistent pace when new content is posted. Often many people create a blog, generate a following and then not update for months. That is a sure way to lose interest.

– Content Creation – Who will be writing? Ideally, you would like to have several contributors in your company that can provide valuable content on a variety of subjects. Be sure to update the blog with any press releases or other marketing activities that may need to be promoted. This is easy content to post up and will help your measurement in driving awareness and or attendance to these marketing programs.

– SEO Keywords – Again, very important not to forget SEO keywords in your tags and or content you post. This will help search engines find your content and enhance your companies overall website strategy.

It may take months to generate a steady following but be persistent and viewership will grow over time. The first month you might only receive 100 visits, the next month 300 and after 6-9 months you could be upwards of 1500-3000 visitors per month. This is a realistic goal as long as you continue to post valuable content.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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