Step #7 Tips to Identify Your Knowledge Experts

[tweetmeme source= “brennels” only_single=false]Believe me you don’t want to be the only content creator for your company. I was and lived this and it took me a while before others joined in. Identifying your internal knowledge experts as a part of your overall plan will help relieve you of the content creation burden. You will have your hands busy enough with just implementing the strategy and keeping the motivation going and don’t want to have to write all the content during sunday football games like I did.

Step #7 Identify Your Knowledge Experts

Within your company there are specialists who are experts on engineering, testing, customer support, marketing, etc… your product and brand. Ask them if they would be willing to participate and help write content and share their knowledge in their respective field of expertise. Once you know who can contribute you may have to strategically approach them to appeal to their ego. Otherwise, you might get the response, “I really don’t have time to help”. Start with something like “Hi Bob, I am really interested in what you are working on and think your knowledge would be a hit with our customers.” “Would you be interested in writing an article for our blog?”

This is just one example of how to generate interest internally, but I really like the image above. Why not have monthly meetings of your social media content team at a bar. Creating a monthly content review team will help make this fun for those content creators as well as help keep your content fresh so you can share ideas on what is the topic of interest. This worked for me and was an integral part of my strategy to keep our website, blog and community content fresh and useful to our fans. Hope this helps you.

Please share your thoughts or tips on recruiting content creators by commenting below….


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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