Update from Inbound Marketing Summit #IMS10
October 6, 2010 1 Comment
[tweetmeme source= “brennels” only_single=false]This is my second time back at the Inbound Marketing Summit and it is just a great as the first time I attended. For updates you can follow me on twitter @brennels and will post updates during the event or you can search for the #IMS10 hashtag to engage in the discussions. It has been interesting to hear the differences as well as the similarities of the presentations from three years ago. Three years ago Twitter had just launched and there weren’t many of us that were engaged and there were even fewer of us that were using it for marketing brand awareness. The tips and information I received back then helped me launch and drive a very successful social media marketing plan, community and promotional customer base that are still fans today.
Here is what is new this year.
The Pulse Network is streaming the event live with live interviews with the speakers.
Twitter isn’t new but there is a ton of great conversations being shared using the hashtag #IMS10
Randy Moss was traded! Ok, that doesn’t have anything to do with the event other than the fact that the event is being held at the Fidelity Club section of Gillette stadium. _ Thanks for the great years Randy, wish you luck.
Also, not new but still why I come to this event. Great speakers, Chris Brogan, David Meerman Scott, Tim Hayden, Tom Webster and ton more which can be reviewed on the agenda. There is probably still time to attend if you are near or want to catch the event tomorrow.
What is new, is we are now talking about having conversations with our customers to help create an intimate discussion. Three years ago we talked about Communities and creating groups or crowds. Today, the thinking which has happened because we know more now about engaging in discussions, is focused on one conversation at a time and opening that one discussion up for others to view. I believe this has changed because after years of engaging we have realized that building that relationship occurs one person at a time versus the fire hose way of drinking brand marketing.