Update from Inbound Marketing Summit #IMS10


[tweetmeme source= “brennels” only_single=false]This is my second time back at the Inbound Marketing Summit and it is just a great as the first time I attended. For updates you can follow me on twitter @brennels and will post updates during the event or you can search for the #IMS10 hashtag to engage in the discussions. It has been interesting to hear the differences as well as the similarities of the presentations from three years ago. Three years ago Twitter had just launched and there weren’t many of us that were engaged and there were even fewer of us that were using it for marketing brand awareness. The tips and information I received back then helped me launch and drive a very successful social media marketing plan, community and promotional customer base that are still fans today.

Here is what is new this year.

The Pulse Network is streaming the event live with live interviews with the speakers.

Twitter isn’t new but there is a ton of great conversations being shared using the hashtag #IMS10

Randy Moss was traded! Ok, that doesn’t have anything to do with the event other than the fact that the event is being held at the Fidelity Club section of Gillette stadium. _ Thanks for the great years Randy, wish you luck.

Also, not new but still why I come to this event. Great speakers, Chris Brogan, David Meerman Scott, Tim Hayden, Tom Webster and ton more which can be reviewed on the agenda. There is probably still time to attend if you are near or want to catch the event tomorrow.

What is new, is we are now talking about having conversations with our customers to help create an intimate discussion. Three years ago we talked about Communities and creating groups or crowds. Today, the thinking which has happened because we know more now about engaging in discussions, is focused on one conversation at a time and opening that one discussion up for others to view. I believe this has changed because after years of engaging we have realized that building that relationship occurs one person at a time versus the fire hose way of drinking brand marketing.

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About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

One Response to Update from Inbound Marketing Summit #IMS10

  1. Thanks for the post. This was our first IMS and we were blown away. One of my favorite points was from Gail Goodman who said that not all your customers want to engage with you online, and thats ok! Focus on building your online presence with those that have a loyalty to you and can become your Raving Fans! You can’t convert them all.

    Check out our blog for recaps at http://www.mainsurancejuice.com.

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