Records Broken at Inbound Marketing Summit #IMS10 Day 2

[tweetmeme source= “brennels” only_single=false]OK, I am breaking my own rule “I Don’t Post on Fridays” but this is worth while as the heavy hitter came out for the second day of the Inbound Marketing Summit, Foxboro October 7th. I heard many tweets from attendees that had to leave early and hope they can catch up with the presentations being streamed on The Pulse Network.

The day kicked off with an all star lineup of great presenters but it was Captain Nathan Broshear, US Air Force, who stood out with amazing PR photos and videos from the wars currently going on. It was so inspiring that it almost made you want to jump up and enlist. The captains presentation resonated throughout the day as other presenters referenced “If the US military doesn’t have any social restrictions or concerns, why should your company?” The point is valid and the purpose just as it is better to get out in front of any crisis rather than hold your breath and restrict what is natural. Robbie Vorhaus, demonstrated this concept perfectly by having everyone hold their breath as long as the could, then said “remember that feeling”. We then closed our eyes and breathed naturally and reflected on the difference between having our breath constrained and freely breathing in and out. Robbie Vorhaus went on stressing the importance of removing one negative from your life and replacing it with a positive which the results are easily measured because it is mathematical. One quote that stood out for me was “Hokehar – today is a good day to die” – Crazy Horse

The lesson of this statement is to live every day like it is your last, without fear, without restriction and embrace what comes natural. Excellent advice I believe for developing professional character.

Other notables, and I apologize I don’t list them all, were Rand Fishkin, CEO of SEOmoz, who took us deep into the formulas of SEO and how search engines crawl and rank content, keywords and tags.  Dharmesh Shah, CTO Hubspot, C.C. Chapman, Digital Dads, Tim Washer, Social Media Manager Cisco, Nichole Kelly, Director of Social Media Care One, all rocked their presentations and provided tremendous information and insight to social behavior and shared their success.

The most fun was from the creative mind of Steve Garfield, who stole the show with having us all break the video world record. After which we all tweeted “Breaking Video World Record #IMSGetSeen – Easy to get seen with video. You will see what I mean by watching the video below… too much fun, Thanks Steve!

Wasn’t that great?

I has been four years since I attended the last inbound marketing summit and so much has changed. In 2007 we were talking about this new thing called Twitter and now we were all discussing Social CRM and location based marketing. Although there have been some changes in the industry the concepts are the same. It’s the customer relationship stupid! Inbound marketing has always been about creating relationships there are just some new tools out there to help us do it.

It was great to meet everyone and probably met 30 new twitter followers myself and hope you did the same. I am interested in hearing about anyone’s successes or failures and please keep in touch! @Brennels – take care


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

2 Responses to Records Broken at Inbound Marketing Summit #IMS10 Day 2

  1. Hi there! Thanks so much for the shout out! It was awesome to meet you at the show. It was quite the event and in my opinion is one of the best events to not only get great information about what is happening in this new media age, but also to truly connect with others. This is an event filled with opportunities to develop real relationships with like-minded professionals. My favorite, for sure!

  2. Thanks for the kind words and for participating in the Video World Record. It was a blast.

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