Step #10 – Know Your Business

[tweetmeme source= “brennels” only_single=false]This is most likely step #1 but there were some assumptions made that if you are building a strategic marketing plan you probably have a good idea (I hope) regarding your business. Knowing your business and customer base will be instrumental in building your plan. This will help you determine which marketing and or social media programs to engage first and which ones will have the most immediate impact.

Step #10 Know Your Business

Other programs can be run in parallel but may take much longer to get off the ground so it will be important to set some short, medium and long term goals for your plan. Knowing your target market and demographic will also help you and your social media review team to product content and content topics that will be interesting. If your customers are interested in bread and you are talking about peanut butter, then you may lose your audiences interest.

Talk to your sales team and find out what your sales cycle is, this will help you determine how often you should write about specific products or solutions. Insert yourself with your product management team so you have an idea what your product launch schedule looks like for the year. This will also help determine if you can provide sneak peaks or engage media analysts, beta candidates or others interested in specific features to be released.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

One Response to Step #10 – Know Your Business

  1. Sandy Barris says:

    Thanks for sharing that a knowing your business and customer base will be instrumental in building your plan.

    And you are so right on about how important it is to set some short, medium and long term goals for your plan.

    By the way, if it’s OK with you I’d like to add that no marketing plan or marketing calendar should be set in stone!

    If history has taught us anyting, no matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s), clients, future clients or suppliers are doing.

    Here’s the kicker, don’t feel as if you have to be a psychic. Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to market your particular business, product, service or idea in the first place!

    No doubt about it, there’s an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind! The best way to do so is to have a marketing plan and marketing calendar that is flexible and built to adjust itself when the time comes to do so.

    Sandy Barris
    Fast Marketing

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: