Step #10 – Know Your Business
October 11, 2010 1 Comment
[tweetmeme source= “brennels” only_single=false]This is most likely step #1 but there were some assumptions made that if you are building a strategic marketing plan you probably have a good idea (I hope) regarding your business. Knowing your business and customer base will be instrumental in building your plan. This will help you determine which marketing and or social media programs to engage first and which ones will have the most immediate impact.
Step #10 Know Your Business
Other programs can be run in parallel but may take much longer to get off the ground so it will be important to set some short, medium and long term goals for your plan. Knowing your target market and demographic will also help you and your social media review team to product content and content topics that will be interesting. If your customers are interested in bread and you are talking about peanut butter, then you may lose your audiences interest.
Talk to your sales team and find out what your sales cycle is, this will help you determine how often you should write about specific products or solutions. Insert yourself with your product management team so you have an idea what your product launch schedule looks like for the year. This will also help determine if you can provide sneak peaks or engage media analysts, beta candidates or others interested in specific features to be released.