Steps for Preparing Social Media Strategy

Well, This is ironic as I have just joined a new company and social media preparation
now find myself referring back to my own steps for planning, preparing and performing on a successful social media marketing strategy.So, like a said a few weeks ago when I started outlining the top 10 steps for social media planning, there is still the preparation and performing to go. Oh, and once you get though all that, you can wash, rinse and repeat the process to update and refresh branding and content.

Before you can start executing on your social media plan you will need to identify the sites that work best for your business. I wouldn’t suggest paralysis by analysis, because you can get lost in social media research, but if you have a social monitoring product that can help you determine where your target demographic congregate then that will help.

Selecting which social media tools to help you monitor and engage in conversations will also be part of these preparation steps. In addition to preparing your sites and your tools you will also need to start working on identifying your content and or repurposing old content as filler. These are just a few of the steps that will be required to preparing your social media strategy and I am sure I will think of more as I write the detailed steps I took before and am taking again in following posts.

take care and stay tuned for more details on steps for preparing your social media strategy.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

One Response to Steps for Preparing Social Media Strategy

  1. Pingback: Tweets that mention Steps for Preparing Social Media Strategy « Brace Yourself --

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