Steps for Preparing Social Media Strategy
October 19, 2010 1 Comment
Well, This is ironic as I have just joined a new company and
now find myself referring back to my own steps for planning, preparing and performing on a successful social media marketing strategy.So, like a said a few weeks ago when I started outlining the top 10 steps for social media planning, there is still the preparation and performing to go. Oh, and once you get though all that, you can wash, rinse and repeat the process to update and refresh branding and content.
Before you can start executing on your social media plan you will need to identify the sites that work best for your business. I wouldn’t suggest paralysis by analysis, because you can get lost in social media research, but if you have a social monitoring product that can help you determine where your target demographic congregate then that will help.
Selecting which social media tools to help you monitor and engage in conversations will also be part of these preparation steps. In addition to preparing your sites and your tools you will also need to start working on identifying your content and or repurposing old content as filler. These are just a few of the steps that will be required to preparing your social media strategy and I am sure I will think of more as I write the detailed steps I took before and am taking again in following posts.
take care and stay tuned for more details on steps for preparing your social media strategy.