Step 2 How to Create A Blog and Blogging Strategy
October 26, 2010 1 Comment
[tweetmeme source= “brennels” only_single=false]So, you have heard everyone say you need a blog but where do you start, what do you need and who is going to update it and how often? These are a few questions that will help you create a good blogging strategy. The good news is creating a blog is really pretty easy if you are using
one of the online blog services like eBlogger or WordPress basically all you need to do is create an account using a log in and password and the website will help walk you through the creation steps. However, before you hit the create button though make sure you know what you want to name your blog and does the name relate to the content you will be posting. If your a business you can create something like company name.blog.com or if the topic will be pretty specific you can name it cloud-computing.blog.com. You may also want to consider using a strategic keyword or string of keywords with high search value within search engines. This may help your blog rank quickly as well as make it easy for visitors to know what your site is about. I think the best example of this is http://www.successful-blog.com. When Liz Strauss created her blog years ago she said she didn’t even really thing about the name but is now probably one of the best known bloggers in the blogosphere. Granted Liz created some great content so it isn’t just the name.
I had a friend ask me last week which was better to have the blog located on the company website such as http://www.company.com\blog or if it should be a subdomain http://www.blog.company.com. The answer unfortunately depends on how quickly you need it, budget and functional requirements but mainly he wanted to know about the Google juice. The reader digest version of my answer was you will get some benefit of the age of your company domain if it is embedded within the site i.e. http://www.company.com\blog but most of the free sites only allow subdomain redirection i.e. http://www.blog.company.com. The blogs have details instructions for providing the ip address and cNAME redirect to your hosting provider if you want the site to be a subdomain of your company. It is only $15-$25 dollars to customize your domain on your site unless you don’t care if it says blog.wordpress.com or blog.blogger.com.
I just realized that I have only touched a little on the overall strategy. I guess you could really break this down into blog strategy and content strategy so I’ll have to focus a little more on content for my next post. Good luck, hope this helps.