Step 5 Tips for Creating Content

[tweetmeme source= “brennels” only_single=false]Probably the most common challenge any company has is content creation. Every department is looking for content and usually look to marketing to have it created and or updated. The sales teams want new data sheets or battle cards they can use to help sell customers, product and services teams are looking for technical details and or installation guides and the executive team is looking for brand exposure and visibility. So, where do you start? It can be overwhelming if you have to start from scratch but maybe you don’t have to. Here are some tips that can help get content created quickly and keep everyone happy.

Website – use your website content and see if there is information there that can be combined and or expanded to help create a new document that is useful. Ironically, those who scream the loudest don’t realize what they are looking for already exists on the website.

Use what you have – don’t recreate all new content if you son’t have to. It may be possible to just update existing white papers using new strategic keywords and a design template. The information is mostly the same but has a new look and feel.

Technical Experts – if you have identified your knowledge experts within your company see if they would be willing to help write new content. Create a competition within your company by having an “American Idol” like contest to find the best writers in the company.

Search Terms and keywords – what ever you do don’t forget to optimize your content by including you most popular search terms that align with the content you are creating. This is where having a content review team to review new content and help optimize before it is published will help.

Obviously, there is nothing like  current content and lots of it so anytime you can find ways to create more as often as possible will only help keep your website fresh and encourage visitors to return to see what is new.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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