Step 6 Is Your Website a Lead Generation Machine?
November 9, 2010 Leave a comment
[tweetmeme source= “brennels” only_single=false]If not, then that is one area where planning for better results can pay off and if your website is already doing well just means it can do better. Every website is the face of your company and should be your primary lead generation program. There are many things you can do to help improve your website conversions and here are a few tips to get you started.
Content – yes I know your sick of this word but new and fresh content will keep visitors coming back again and again to see what is new. From product releases to press releases there are always reasons to come and read to see what is new.
Online Chat – Getting engaged with your website visitors will help drive more leads for those who don’t want to read or pick up the phone and call. Having a chat window pop up on your most visited webpages will help your internal sales or support teams to engage directly with website visitors and help them find the information they are looking to know more about.
New Offers – Free Trial, Download Now, Get Started Today… these are examples of “calls to action” that will invite visitors to respond, engage and take action.
White Papers, Videos, and other Briefs – The more information you have on your site that is easily found will help drive people to read, view and likel request more information.
Measurement – So, with anything measurement is critical. A good B2B marketing automation system like Eloqua, Silverpop, Marketo etc. will help track, measure and manage website visitors as well as other campaigns. Marketing automation products probably requires it’s own post because of the many options and benefits of getting one integrated with your internal CRM systems so you can track all the way to revenue.