How to Manage Marketing Programs
November 23, 2010 1 Comment
[tweetmeme source= “brennels” only_single=false] So the 10th and final step to preparing your marketing strategy is how to manage your programs effectively. All of the previous steps I have outlined will help you manage the programs, results and increase your chance for success. However, the easiest way is to create a repeatable model for success and then wash, rinse and repeat.
I am all for trying something new but applying principles that work will help create a repeatable program. Regardless if it is emarketing, events, seminars, social media or SEO program you can apply a few simple steps for managing them efficiently.
Accountability – Allow your marketing team to have accountability over the programs they drive. They should be allowed to take chances and make mistakes and then learn to what works and what doesn’t. This will help repeat the steps that work and disregard those that don’t to improve the overall effectiveness of the campaigns.
Measure, measure, measure – Measure everything! Measuring the results, cost of the campaign, lead status and revenue will help determine which programs are the most effective and then apply those steps to improve other marketing programs.
Be creative – Creativity will help set your programs apart from your competitors and allow your target audience to remember you. Always look for new technology or programs that can help improve an existing program and make it better.
Recycle content – Just because you may have run a webinar on a specific topic in January doesn’t mean that you can reuse that content for other marketing programs. You can recycle, content, webinars, newsletters for PPC programs, social media and or blogs to help continue to nurture those who are interested in that specific subject.
Have Fun! – This may be most important. If you aren’t having fun, then it will be visible in the campaign program. Being passionate and excited about the program you are working and inviting everyone on the team and the company will help keep everyone motivated and drive great results.
Communication – Keep everyone informed in the company of the programs that are being run and solicit assistance to help promote. You don’t have to go it alone and should recruit everyone in the company to help. Creating a marketing calendar for the year and broken down by quarter will help keep everyone on the marketing team aware of each others programs and help align all strategies to work together.
How do you manage your marketing programs?