Happy ChristmasHanaKwanziaKa Marketeers!

I just wanted to wish everyone safe and happy holidays. I know that it has been a while since my last post but I have been busy implementing the marketing strategies that I have been writing about this year. December has been a month full of evaluating existing marketing programs as well as vendors and determining the if the ROI justifies a continuation in 2011. Sometimes a change in vendors can help jump start your marketing efforts for the next year so you hit the ground running in the new year.

This time of year isn’t exactly full of creative marketing as we love to do but the necessary evil of pulling together budgets, vendor contracts and evaluating marketing programs is important to get a good start for the new year. It is a great time to make changes and reflect on metrics of successful marketing programs and more importantly the unsuccessful ones. You should be able to pull together some significant ROI metrics of marketing dollars spent by this time which will help you determine your strategy for the new year.

Planning with the team is obviously a big part of this as well and soliciting feedback on what changes and or modifications should be made to improve on the previous years results. Ultimately marketing works for sales and if we aren’t driving revenue then you need to take a hard look at the programs being run and adjust accordingly. I had dinner with a friend last night who said direct mail marketing is making a come back. I don’t know too many inbound marketers that would agree with that statement but could be interesting to keep an eye on in the new year. Granted emails volume is getting out of hand and I will be the first to admit I probably delete more email than I actually read.

So, with that said. I hope everyone has happy holidays and I look forward to providing tips/tricks/updates and new ideas for planning and implementing successful marketing programs.

Have Safe and Happy Holidays.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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