Using Blog Comments to Drive Business
January 20, 2011 2 Comments
[tweetmeme source= “brennels” only_single=false]I posted an article on how to use webinars for lead nurturing a few days ago and someone made a comment and provided a link to something he thought I might be interested in. The person used their real name with a real email address so I assumed he was sharing real information. And he was.
“Hi Brace – you might like to have a look at some of the presentations and white papers in our Online Events Academy. We share stats and best practices that could make your webinar program even better and more calculated. I’d especially recommend last week’s “DataLeaks” presentation: http://academy.brighttalk.com”
Normally, I would dismiss something like this but it was well written and I perceived it as genuine. I have written before about the difference between being genuine vs authentic and this was genuine because he shared information that he thought would be interesting to me. What he didn’t know was how interested I would be. Unknown to him I have been evaluating webinar platforms for the last few weeks. I had used on24 at a previous company and they ran professional webinars but after some consideration realized that they were probably too advanced for a emarketing program that was just getting off the ground. Internally our company has webex and liveMeeting both which work but aren’t exactly robust when it comes to delivering an interactive experience.
But BrightTALK was interesting becuase it solved two of my issues. First it scaled. I could have 100 or 1000 participants and it was all the same price. Second, BrightTalk.com hosts the recording and actually helps promote and drive registration to the event. This was significant because we had been contemplating a streaming server for hosting the recorded sessions and now it wasn’t needed. BrightTalk actually has a java script player, similar to YouTube that you can embed directly into your website and website visitors never have to leave to view one of your presentations.
I thought this was a good example to share because not only was it a successful blog comment but it was personally interesting to me at a time that I was looking to be interested. So, the lesson here is:
- Be courteous when posting blog comments.
- Provide actual content that is useful versus just an affiliate links
- Use a real name and real address will help to your credibility
Following these three steps when making blog posts are not only best practices but will actually help drive some business for your company.