Keys to social marketing: Standing out and getting lucky in the era of information overload
February 15, 2011 1 Comment
[tweetmeme source= “brennels” only_single=false]So about a month ago Morgan and I connected via one of my blog posts about using webinars to generate leads. He commented and referred me to a link that I found interesting which led to a follow up post, using blog comments to drive business. Since that time I have been speaking with BrightTALK and evaluating their product for our next webcast… Morgan wrote a great article describing the other side of the story below which is interesting….
“There’s a reason people filter their news. With the daily onslaught of posts, emails, commercials, texts, calls, check-ins, and status updates, it’s increasingly important to filter your sources and learn to tune out what’s useless. Facebook has news stream filters, Twitter has lists, but there is still too much information.
Online marketers often add to the noise trying to get past these filters, but those who understand social engagement use social tools to cultivate one-to-one or one-to-few relationships that provide value to both parties. Here is a recent example from my own experience that reminded me of the importance of connecting with the right person at the right time.”
Read the rest of the story here on the BrightTALK blog