Keys to social marketing: Standing out and getting lucky in the era of information overload


[tweetmeme source= “brennels” only_single=false]So about a month ago Morgan and I connected via one of my blog posts about using webinars to generate leads. He commented and referred me to a link that I found interesting which led to a follow up post, using blog comments to drive business. Since that time I have been speaking with BrightTALK and evaluating their product for our next webcast… Morgan wrote a great article describing the other side of the story below which is interesting….

Keys to social marketing: Standing out and getting lucky in the era of information overload

There’s a reason people filter their news. With the daily onslaught of posts, emails, commercials, texts, calls, check-ins, and status updates, it’s increasingly important to filter your sources and learn to tune out what’s useless. Facebook has news stream filters, Twitter has lists, but there is still too much information.

Online marketers often add to the noise trying to get past these filters, but those who understand social engagement use social tools to cultivate one-to-one or one-to-few relationships that provide value to both parties. Here is a recent example from my own experience that reminded me of the importance of connecting with the right person at the right time.

Read the rest of the story here on the BrightTALK blog

Advertisements

About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

One Response to Keys to social marketing: Standing out and getting lucky in the era of information overload

  1. Pingback: Tweets that mention Keys to social marketing: Standing out and getting lucky in the era of information overload « Brace Yourself -- Topsy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: