Facebook “Like” isn’t a Marketing Strategy

Don’t fool yourself into thinking all your company needs to do is get more people to “Like” your Facebook fan page. This is a failed strategy and here are five reasons why and how to make your Facebook marketing successful:

1.) Why Do You Like Me? – If you can’t answer this question then it doesn’t matter how many people like your fan page. Many companies (Coffee or Bagel companies specifically) have good success with this because they offer coupons for a free cup of coffee or some other give away. If this isn’t your industry and you can’t offer anything as incentive then where do you turn?

2.) Strategy – You better have a strategy or a basic marketing plan. It doesn’t have to be much but if you can answer these basic question you can build from here.
• Why would someone want to join my group?
• What is my target demographic?
• What content will interest my audience?
• How will I keep them coming back?

3.) Quality vs. Quantity – It is great to have more but it is best to have better. Attracting passionate and engaging fans that will contribute content and engage in discussions will help keep others interested and coming back for more.

4.) What Do I Say? – Your marketing strategy will help to answer this question as well as outlining an editorial calendar so you aren’t scrambling to find valuable information to feed your audience.

5.) Inclusion – Make your fans feel like they are included and or have special access to you and or information by being part of something special. Make your fan page special by making your fans feel special with engaging conversations and building trusting relationships.

These are just a few items that can help build your Facebook fan page strategy and believe me there are others. Strategic keyword search terms, advertising, linking your page to traditional marketing programs all will help build your fan base  but if you don’t have a strategy for keeping them engaged then it won’t matter how many like you…

Good luck and happy marketing.


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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