Communicating Social Media Guidelines
June 30, 2011 1 Comment
When we all jumped into building marketing strategies for Social Media a few short years ago coming up with policies and guidelines was the first place we started. And because there wasn’t any precedent for these guidelines we often made them up and remember mine were five bullets in a PowerPoint deck. Basically, it said be professional, be yourself and don’t be stupid or vulgar. But that was the easy part.
The challenge for most organizations is to encourage the participation with clear guidelines. EMC Corp. today launched a good example of this on YouTube (I didn’t have anything to do with the creation of this video but some really smart people I know did) in a fun, fresh and entertaining way to educate and enable employees to participate in social media engagement without fear. The title is “Evolution of Conversation: Social Engagement @ EMC”. This short video was timely launched on Social Media Day #SMDAY, great marketing strategy there folks, and a great peak into a large company setting the bar for social engagement.
I was fortunate enough to join the SocialMedia.org team in San Francisco last week where several large companies got together to talk everything social. We have come a long way in the last few years and have moved the social media marketing conversation internally from “what if someone says something bad about us” to “how can be better engage our customers in conversation.” This is a huge leap in a short time for Social Media Marketing.
So, how are you spending your Social Media Day #SMDAY?