Communicating Social Media Guidelines

When we all jumped into building marketing strategies for Social Media a few short years ago coming up with policies and guidelines was the first place we started. And because there wasn’t any precedent for these guidelines we often made them up and remember mine were five bullets in a PowerPoint deck. Basically, it said be professional, be yourself and don’t be stupid or vulgar. But that was the easy part.

The challenge for most organizations is to encourage the participation with clear guidelines. EMC Corp. today launched a good example of this on YouTube (I didn’t have anything to do with the creation of this video but some really smart people I know did) in a fun, fresh and entertaining way to educate and enable employees to participate in social media engagement without fear. The title is “Evolution of Conversation: Social Engagement @ EMC”. This short video was timely launched on Social Media Day #SMDAY, great marketing strategy there folks, and a great peak into a large company setting the bar for social engagement.

I was fortunate enough to join the team in San Francisco last week where several large companies got together to talk everything social. We have come a long way in the last few years and have moved the social media marketing conversation internally from “what if someone says something bad about us” to “how can be better engage our customers in conversation.” This is a huge leap in a short time for Social Media Marketing.

So, how are you spending your Social Media Day #SMDAY?


About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

One Response to Communicating Social Media Guidelines

  1. David Baker says:

    Hi Brace,
    I understand that you would like to take a look at the Lingotek Collaborative Translation Platform.
    If you could drop me a line, we can figure out between us when a good time for you would be.
    Take care

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