Taking a Social Hiatus
September 6, 2011 Leave a comment
So, you may have noticed that I took the summer off. I needed to focus on pulling together a new community strategy and honestly didn’t have time to tweet, blog or promote anything via social media. And, I liked it. It was nice to be able to concentrate on a single task, build the team and get everyone motivated to execute. In the past it was it was all me, a one man army. I had to pull together the strategy, budget, find the vendor, negotiate the contract and then execute on the social strategy successfully.
Some times we need to unplug or take a step back in order to recharge and focus on the items that are the most important to not only our professional life but our personal life as well.
So, what did I learn from taking the summer off. I didn’t miss social media. I was OK not getting up-to-the-second-real-time-live-feeds about anything and everything true or false. In fact it was nice to actually read a magazine or newspaper even though the information was days, weeks or event months old.
I think there is a paradigm shift coming to social media and much like the tech bubble of 1999 I believe that most will realize that it is irrelevant before it is necessary. Granted it is still relatively new technology and moving so fast it is tough to determine what is important and what isn’t. What I learned is getting information the way that I want to digest it is what I like, not streamed down my throat every time I turn on my phone. More importantly it gave me time to think about a lot of things and what is most important to me.