Ten Years Ago Today


Was my first day of work at a new company after being laid off for 5 months. I didn’t have a laptop yet so I spent all my time downloading our product brochures and data sheets to get ramped up a fast as possible. I was working from my home office because there wasn’t yet space for me in Southboro so it was an easy transition into the day. Get up in the morning, get some coffee, turn on “Good Morning America” and plan my day.

 I was the around the 80th employee of a little startup called Double-Take Software that provided disaster recovery software. The company was hemorrhaging cash, total sales were only around 5 Million, they had just reorganized and laid off their sales and marketing departments. It was a rough start but a great ride that lasted 9 years but little did I know the people I would be introduced over the next 72 hours would make such an impact. Great people that today I still call my friends. It was a good decade regardless of how it started, primarily because of the people I worked with all those years.

That ride like so many things came to an end last year when the little company that could, did and was acquired for 242 Million by a partner with private equity backing. That wasn’t very good news for some of us as our office locations closed and we found ourselves getting placement counseling. Either way it was a good ride. But knowing what I know now, I still have a hard time thinking back to that time ten years ago today.

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About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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