Getting comfortable out of our comfort zone
December 13, 2012 Leave a comment
I noticed that Ravi Shenkar passed away at the age of 92. For you who don’t know, the Beatlesspent significant time with Ravi in the 60’s and 70’s and pushed their music in a direction that was certainly out of their “pop culture” comfort zone. It was a risk that paid off and innovated an entirely new direction of pop music that succesfully bridged cultures around the world. Sometimes in order to innovate we need a does of something different that may be some what uncomfortable to our own comfort zone. Ravi Shenkar did that for the Beatles when they were looking for a new perspective to innovate a new sound and launched their music in a totally different direction.
Uncomfortable + Risks = Innovation
For the communities this year we entered into an uncomfortable area with game mechanics, live Q&A and social launches not really knowing what the risk would be but it was interesting enough to try.The result changed how we approach launching products, engaging our experts and providing a new experience for recognizing and motifying behavior.
So, How uncomfortable will we get in 2013?