Deploying a Social Intranet

It has been a while since I have posted and lots has happened since we launched a more web integrated community last March. After the dust settled from that launch March 4th we had over 190 backlog items on our burn down list. While  the team worked through the list via monthly sprints our internal community leaders began pulling together a team to deliver what we called a social intranet. The concept isn’t new but still few companies have ventured into this new territory.

So, what is a Social Intranet? Well if you think about how must employee intranets are used for internal communication and business critical for communication they inherently lack depth. And more specifically social depth. Intranets and websites for that matter are very 2 dimensional. You can push information and hope people consume and you might have the opportunity to fill out a form or send a message to get some additional information. That isn’t as effective since the emergence of social media tools and instant messaging we have all become a custom to. So, combining traditional web communications on a social platform like Jive Software provides that depth so you can consume, collaboration and communicate with all your employees while allowing that social share, follow and engagement capability that is typically missing from traditional internal communications.

The team has spent several months planning and we are now into our execution phase and only a few months a way from go live deployment. I’ll try to follow up with lessons learned, how we started, built the team, crafted executive communications, created communication and training plans as well as identifying the requirements for an Phase I release…

So, if you are interested in hearing more stay tuned and maybe it is time for you to start your own discussions on how you can improve internal communications by building a social intranet.



About bracerennels
Retired from corporate. Previous experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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