“Get Shit Done!” Social Community Marketing


I have been thinking about writing a Social Community Marketing called Get Shit Done! I had planned to write about 60000 words but now I’m thinking less is better. The name was the unexpected result of a conversation I had with my team three years ago. I had just joined a new company and took over leading community strategy which hadn’t had much attention. It was pretty clear that the team was frustrated, wasn’t able to make any progress and couldn’t get consensus on where to start. As I listened to the discussions I said something rather innocent but would serve as the teams motivating rally cry.

I think it started with something like, “First life is to short not to enjoy what you do and we should be able to have fun doing it. What makes what we do fun is having a sense of accomplishment and seeing you are making progress. And at the end of the day it doesn’t matter how big your team is, or how big your budget is or how important your project is the company. The only thing that matters is who get’s shit done! That’s it.”

After not being able to make any progress, our little three person team was able to scrap up $150K budget and proceeded to do more in the next 6 months than had been accomplished in the previous 4 years. That got some peoples attention not to mention that the team began to feel really good about what we were able to accomplish and were excited to start planning out the next program and roadmap of items to address. So the next year our little team got some assistance with an executive sponsor and were able to add headcount and increase our budget significantly. But be careful what you wish for that meant there were expectations to achieve and achieve rapidly.

Well we did that as well knocking out the quickest social community deployment in history of the company within 4 months from the time we signed the contract to go live. BAM!… That has led to many other fun projects but the rally cry is still at the heart of what we do. Get Shit Done!…

So, I thought it would be good to write all this down and actual share from someone who has actually done it. I don’t know about you but I am tired of these so called Guru’s who what to give you advice when they haven’t ever even managed a marketing program ever let alone had to launch a social initiative. Oh and for the record. If you refer to yourself as a Guro or a Social Media Expert, your resume immediately goes in the trash. Because no one is the master of anything and if you aren’t still learning then you aren’t trying.

Stay tuned for more… I am researching self publishing even though I have a few contacts but will start releasing chapters here as I feel the are ready for reading.

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About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

2 Responses to “Get Shit Done!” Social Community Marketing

  1. hannaleerink says:

    Thanks for sharing. Are you able to tell me which company this was? I’d be interested to know what kind of communities these were. Check out my blog – I blog about B2B Marketing.

    • bracerennels says:

      I have done this for a few companies now primarily in the IT industry around technical marketing. You can see what we delivered last year at community.emc.com

      Enjoy

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