Screw it, Let’s Do it!


Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things that Executive support provides but the rest will be up to you and the next steps you take to build our your team. Executive support will provide funding, resources and cover for obstacles you may run into but they won’t blindly offer up these things without a solid plan, leadership and vision.

This can be as easy as just asking your team and peers. “What needs to be done first?” In many cases I have found that platforms are badly neglected due to funding cuts and or lack of a plan. So, the first thing you can do to build your foundation to modernize your customer engagement platform. And no I am not talking about Facebook or Twitter as your platform for customer engagement. You need to have a forum where customers can connect directly with the engineers that are either building or supporting the product. These are highly technical individuals that you will need to recruit to help support program efforts moving forward and something I will discuss later on how to build stakeholder support and a strategy to get started.

 

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About bracerennels
Experience assisting companies implement disruptive engagement marketing strategies to evolve community, collaboration and corporate communications. Provide strategic and executive leadership to transform traditional marketing programs into modern social engagement and improved customer experience. Currently scheduled to speak at the Argyle Executive Forum NYC Nov 5th and will entertain other speaking, advisory or consulting opportunities as time allows.

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