Screw it, Let’s Do it!

Congratulations, you secured your executive support, but now what? It’s time to get started and the only drawback about securing executive support is now you have to deliver. So here are a few things that Executive support provides but the rest will be up to you and the next steps you take to build our your team. Executive support will provide funding, resources and cover for obstacles you may run into but they won’t blindly offer up these things without a solid plan, leadership and vision.

This can be as easy as just asking your team and peers. “What needs to be done first?” In many cases I have found that platforms are badly neglected due to funding cuts and or lack of a plan. So, the first thing you can do to build your foundation to modernize your customer engagement platform. And no I am not talking about Facebook or Twitter as your platform for customer engagement. You need to have a forum where customers can connect directly with the engineers that are either building or supporting the product. These are highly technical individuals that you will need to recruit to help support program efforts moving forward and something I will discuss later on how to build stakeholder support and a strategy to get started.

 

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Create And Tell a Compelling Story

There are a few tactical steps you can take to begin to secure the executive support you need. You first need to be able to tell a compelling story. The fact that you have already established your top 3 objectives will help you frame out that discussion. These objectives are the foundation of your strategy so you should be able to clearly communicate your strategy, goals and ultimately the value it will drive to the company. Don’t confuse “Value” with revenue. Executives love to see bottom line ROI but they will also see the qualitative value of building an army of brand advocates.

This is where being able to tell a compelling story will help you get the attention of not just executives but your management, stakeholders from other departments and those on your team. There are a few things that will help you during this process. First you need to have just enough confidence and passion that it isn’t perceived as arrogance. It’s a fine balance but your confidence and passion for what you believe will contribute to the interest in your story.

In addition to this taking our objectives and building a roadmap strategy will help paint the vision of where you want to go. Executives have limited time and may not see the light at the end of the tunnel so you should present this right up front right after your state your objectives and within the first five to seven minutes of your presentation.

Think of it as painting a picture. I have always loved Monet paintings but if you stand too close all you see are millions of little dots. Help your executives stand back so they can see the full picture and keep your team up front to worry about painting the little dots. As a leader you will need to be able to do both. You need to convey to the executives that you are the person that can stand back and see the whole picture while being able to direct your team to ensure the tactical and strategy come together..