Bridging the Gap between Virtual and Physical Marketing

As my web master use to tell me “It isn’t Rocket Science”. Many companies are still looking for ideas on how to bridge the gap between traditional marketing events and virtual audiences. Back in December a large healthcare company contacted me about community and collaboration marketing and I shared a few thoughts. They then went and hired an agency who didn’t have any experience in this area who contacted the vendor. Guess who the vendor reached contacted to speak with the agency on how to do this? I love irony. So, without giving away my secret sauce here are a few things I have done that have been successful.

  • Social Contests
  • Virtual Events
  • Bridging the Gap with Gamification

All of these concepts are pretty logical it is a matter of identifying your audience and providing content and activities they would be interested in participating. Engagement and participation is the key and if done right it will not only help bridge the gap between traditional and collaboration marketing it will expand your share of voice, increase brand awareness and help build a community of advocates who are passionate about your company. I’ll dive into more details about each one of these items and examples of what we did to help bridge this gap in my next few posts.

If you don’t want to wait for my next posts and want to know more you can connect with me via linkedin and Twitter and am available for select consulting opportunites.

 

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